Approach and Solution

Leveraged existing research from the client that brought to light the most commonly used search terms and questions on the topic of fertility and infertility.

Conceptualized a campaign that would demonstrate that although they may feel alone in their struggle, many are asking the same questions they are. 

Designed an on-brand look and feel for the first time the EMB Serono Brand came to life in an animated format.

Storyboarded 3 videos that each highlighted one of the commonly search questions. 

Art directed the video with an animator to bring character and personality to the letterforms with kinetic type. I wanted to demonstrate the emotions people must be feeling when they are searching.

Storyboarding

I storyboarded all 3 videos in great detail, providing references to the types of animation and movement I envisioned for every frame, ensuring personality and character was given to the letters. 

For this series of videos as well, I wanted to utilize a returning "character" of an egg at the beginning of each video to create connection and cohesiveness for the campaign.  
Thanks for reading!

You may also like

Back to Top