Calming Brand Awareness Ads

Create a small series of videos that feature Vena’s most frequent use-cases. You can rest easy when it comes to your Financial reporting, Financial Planning & Analysis and Financial Close management thanks to Vena.

Approach and Solution

Ideation and concept development, Financial teams are under a lot of stress and pressure when it comes to Financial Reporting, Financial Planning & Analysis, and Financial Close–coming up against deadlines, ensuring data accuracy

We wanted to create a series of calming videos that illustrate how you can plan with peace of mind with Vena.

The visuals and animations focused on nature, with calming audio sound effects and an ASMR type of approach to voice over to complete the

Inspiration came from ASMR videos, guided mediations and apps like Headspace and Calm.

Cross-Functional Collaboration

What made these 3 videos really special is that we worked with fellow Venanites (Vena employees) to do the voice over recordings. Special thanks goes to Jarran Francis, Jenny He and Cherie Korol who worked with us, and with our direction, really bring these to videos life. Each voice gave a video its own individual feel and personality which truly made them shine in their own way.

Are You Prepared To Weather Financial Storms?

The FP&A video focused on a weather theme, using storm visuals and sound effects to mimic the anxiety one could feel. With Vena, the storm clears and brings about a lovely change of a scenery.

Breathe-Easy With Trustworthy Numbers

The Financial Reporting video followed a breath-work style of meditation, highlighting how one can now breathe-easy thanks to Vena.

Close With Peace Of Mind

The Financial Close Management had a breezy feel, similar to the Financial reporting but more about fresh air as you clear your mind of your Financial Close worries.

Thanks for reading!

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